What is the Digital Marketing ?
- Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium .
Who can learn Digital Marketing?
- Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.
- Stuck in door to door sales job / Working professional / Entrepreneurs business owners – intending to ride the growing job opportunities / business opportunities in internet marketing, digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.
What are the job opportunities in Digital Marketing?
Top digital marketing opportunities :
- Digital Marketing Manager
- Content Strategist
- Virtual Reality Developer
- SEO and SEM Specialist
- User Experience Designer
- Data Analysts
- Email Marketing Specialist
- Internet of Things Marketing Specialist
- Bot Developer
- Social Media Marketer
What are the roles and responsibilities of Digital Marketer?
The various roles and job responsibilities of a digital marketing manager are as follows:
- Devise strategies and plan for the successful implementation of the digital marketing techniques.
- Planning and monitoring the various digital marketing promotional campaigns for a business.
- Designing of the company’s online presence in the form of a user friendly website.
- Monitoring and tracking the online traffic of the target audience coming over the company’s website
- Measuring the performance of the website and the company overall, against various metrics using various digital marketing tools.
- Performing competitive analysis and analyzing the company’s data against their competitors in order to provide accurate data to outperform their competition.
- Creating brand awareness and devising strategies for the same, including the PR management.
- Keep a tab on the ongoing technologies along with the future ones to stay relevant and evolve accordingly.
- Handle and monitor the various promotional campaigns on social media channels.
- Evaluate the various digital marketing strategies such as SEO, SMM, SEM, PPC, Email Marketing, Mobile Marketing, etc.
What is the salary package of Digital Marketer?
- The Salary structure for digital marketer may vary from company to company.
What is the future scope of Digital Marketing?
- Digital marketing India has a bright future.
- After US and UK, India comes in the third position in the digital marketing.
- There are more than 600 companies in the digital marketing field.
- Digital marketing will create a lot of employment in India.
- It doesn’t limit itself to one particular area there are a lot of work and job roles to be handled.
- We can expect that digital marketing will create more than 25 lakh job opportunities until the end of 2022.
- This is the future of digital marketing in India.
- Which is for sure amazing and creating a lot of job opportunities.
Which are the top Recruiting companies for Digital Marketing in India?
- iProspect India
- Mirum India
- Quasar Media
- Ogilvy Public Relations Worldwide
What you will learn through Digital Marketing course?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) or Pay Per Click (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Google Tag Manager
- Google Analytics
What is the takeaway after successfully completion of Digital Marketing Course?
- You will be getting course completion certificate.
- Digital Marketing Overview
- Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation
- Learning basic html tags, Anchor, Images, Urls, Listing, Div, class
- Create your own website on wordpress.
- It's not necessary that every digital marketer needs to work on wordpress, since there could be website not built on wordpress and you might have to work on them.
- However this will help you understand how websites function.
- In certain case it will help you create seperate landing pages as well
- Account creation, Billing methods and understanding the adwords structure
- Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
- Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
- Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters
- Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
- Performance monitoring and Campaign tracking,impression shares, shared library and reports
- Remarketing list for search Ads
- Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
- Google Adwords Certification Assistance
SEO- On Page
- Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development
- Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text
- Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
- Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting
SEO Off Page
- Understanding links, anchors, follow nofollow
- Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
- Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
- Article submissions, PR submissions, Guest Blogging, Commenting
- Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics
- Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics. Paid campaign
- Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
- Linkedin- Content strategies, paid promotion
- Instagram- Content, Paid ads
- Understanding how mail servers work
- Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
- Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
- Inbound marketing concepts using mail services, customer bucket creation and content customisation
- Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
- Ad server basics and installation. We train you on Openx (Revive)
- Implementing display banner, understanding and implementing banner ad codes
- Learning setting like geotargeting, frequency capping, pixel tracking, conversions
- Identifying right publishers using tools : Alexa. Understanding how third party cookies work
- Google analytics setup, understanding how google analytics.
- Goal settings, creating channels, dimensions and metrics.
- 0Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions.
- Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.
- Mobile app promotions, Techniques to improve downloads and usage.
- Understanding the world of missed calls
- SMS marketing Campaigns
- ASO(App store optimisation)
Social Media Monitoring
- Social media metrics, real time customer targeting, sentiment analysis, competitor tracking
- Social media monitoring tools- hootsuite, awario, social mention, brand24, buzzsumo
- Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
- Linking to adwords Account
- Promoting video ads on youtube, Formats,Cost ,targeting, Analytics
- Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing
CRO- Conversion Rate Optimisation
- Conversion rate optimisation strategy
- Conversion rate optimisation Tools.
- Content Creation
- Creating Infographics, Video creation tools, Comic strip creation, image creation. access to paid platforms
GTM - Google Tag Manager
- Google Tag Manager set up and Triggering Tags through GTM
- Creating and Understanding Varibles and Events
- Type of websites, hosting, domain,nameserver exchange.
- Cpanel, wp installation, theme, Elementor (Page builder plugin), page & post creation, template creation & use, menu structure, widget – sidebar, plugins, contact form, woo commerce, whatsapp chat, live chat.
What is the Digital Marketing Course Duration?
- Overall - 2 Months
- Batch Mode - Daily / Weekend.
What is the Digital Marketing Course fees ?
- Our fees are dependent on batches, You can call our executive and they tell you current batch fees.
Who are the trainers for Digital Marketing Course ?
- We have experienced trainers team with us, who is having more than 5+ years real time industry experience, other than that they have teaching experience.
- Our trainers are experts in their field and have thorough domain knowledge and hands-on industry expertise.
Do you provide Digital Marketing Course training material to the candidates ?
- Yes, study material will be provided to you in our website, we will give you access to our study material.
How to register ?
- There are two ways of getting register for the course, one you can enter Name, Email, Phone and Course and registrar on website.
- Second, you can simply give us a call our executive will do all the needful for you.
What are the payment options?
- Bank Transfer (NEFT)
- Cheque Payment
- Google pay, Paytm
- Western Union Money transfer
Will I get a demo class?
- Yes, you can registrar for Free Demo class.
What is system configuration required for an online training class?
- You don’t need any special configuration, have the proper equipment like headphone, internet, regular configured course.
What if I have any questions during the class ?
- You can always ask any question during class and the trainer will right away answer your question.
What if I miss the class?
- You don’t need to worry we will give you recorded session, and we will let u know the class time for missed class from another batch, you just need to manage time.
Will there be interactive classes, Practical classes with real-time exposure?
- There will be an interactive call, we will take practical classes.