Advanced SEO

Advanced SEO

Course code: LBG0788

IT & Software Digital Marketing

About Course:

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO.

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What is SEO?

  • Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Who can learn SEO Course?

  • You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic.
  • Instead, you want to attract visitors who are genuinely interested in the products that you offer.
  • Quantity of traffic.
  • Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results.
  • Ads make up a significant portion of many SERPs.
  • Organic traffic is any traffic that you don't have to pay for.

What are the job opportunities in SEO? 

  • Top job opportunities in SEO:
  • Organic Search Engine Optimization
  • Seo Developer
  • Seo Designer
  • Seo Architect
  • Local SEO Expert
  • SEO Guarantee Expert
  • Social Media Analyst
  • Offline Marketing/Advertising
  • Public Relations/Reputation Management
  • Link Building
  • Paid Search/PPC Management
  • EO Resellers

What is the Roles and responsibilities of SEO Executive?

  • An SEO experts know all the two levels of optimization – on-page optimization and Off-page optimization.
  • An SEO expert is responsible for analyzing client's goal and designing marketing plan that works best.

What is the salary package of SEO expert?

  • A Search Engine Optimization (SEO) Specialist earns an average salary of Rs 183,601 per year.
  • Most people move on to other jobs if they have more than 10 years' experience in this career.
  • A skill in Social Media Optimization is associated with high pay for this job.

What is the future scope of SEO?

  • Scope of SEO.
  • Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO.
  • It's one of the most happening areas and there are a good number of job opportunities in the field of SEO.

Which are the top Recruiting companies in SEO?

  • Top Recruiting Companies in India for SEO:
  • SEO Discovery
  • IndeedSeo
  • Bruce Clay, Inc.
  • Techmagnate
  • Brainvire Infotech Inc
  • Cynexis Media
  • EZ Rankings
  • SEOValley Solutions Private Limited
  • SeoTonic Web Solutions Private Ltd.
  • Blurbpoint

What you will learn through SEO course?

  • Domain authority and page authority.
  • General on-site optimization.
  • The facets of content marketing.
  • Link building.
  • Measurement and analysis.
  • Keyword research.
  • Technical SEO.

What is the takeaway after successfully completion of  SEO Course?

 

  • You will be getting course completion certificate.

Essentials of Digital Marketing

  • An Overview of Digital Marketing
  • Digital Media VS Traditional Media
  • Growing Popularity of Digital Marketing
  • What are the Advantages of Digital Marketing?
  • Emerging Trends and Platforms in Digital Marketing
  • The 4 Cs of Digital Marketing
  • Understanding Customer Persona
  • Comparing Digital and Offline Marketing
  • Digital Marketing Strategies for Websites
  • An Overview of Google Analytics and Webmaster Tools
  • Types of Web Technology and CMS Tools
  • E-commerce websites and Digital Media
  • Career Options and Job Opportunities
  • Understanding Sales Funnels
  • Identifying Business Requirement and Planning Strategies

 

Website Structure and WordPress CMS with HTML/CSS Basics

  • Understanding Domains and Subdomains
  • Servers and Hosting
  • Various Types of Websites
  • Creating Website and Web Pages
  • Learning the Basics of HTML/CSS
  • WordPress sites for SEO
  • Installing WordPress on Server
  • Dashboard: Default Settings, Customizing Themes
  • Content Management in WordPress
  • Creating Categories, pages, and Posts
  • Menu and Widgets on sites
  • SEO Plugins

 

 Search Engine Optimization

  • Understanding Search Engine Optimization
  • How Does Search Engine work?
  • Inbound Traffic and Outbound Traffic
  • An Insight into Google Search Architecture
  • Understanding Google Ranking
  • Google Ranking: Factors and Methodology
  • Search Operators and SERP
  • Keyword Planning: Competition, Match, and Relevancy
  • Domain and Page Authority
  • Keyword Research: Moz Toolbar Handout List

 

 

 Advanced Concepts of On-Page SEO and Off-Page SEO

  • What is On-Page SEO?
  • Site Analysis: URL, URL renaming, and Anchor Text
  • and Competitor Analysis
  • Keyword Research: Density, Title, Description, and Meta Tags
  • Web Content Optimization: Content and Image Optimization
  • Optimization: Using Meta Tags, Robots.txt, and Webmaster Tool
  • Cannibalisation and Canonicalisation
  • Internal Targeting and Multilingual Targeting
  • What is Off-Page SEO?
  • Link Building Technique
  • How to get Backlinks?
  • Building Content for Backlinks
  • Backlinks: Using Media and PR
  • Internal Linking
  • Understanding Anchors, Follow and Nofollow
  • Google Listing
  • Syndication: Press Release, News Syndication, and Really Simple Syndication
  • Search Engine Indexing: Local and Regional
  • Article Submissions and Guest Blogging
  • Webmaster and Off-Page SEO
  • SEO Powersuite for Keyword Ranking

 

 

  SEO Tools

  • Keyword Research and Analysis
  • Defining Keyword
  • Various Types of Keywords
  • Keyword Research Methodology
  • Keyword Analysis Tools
  • Keyword Generation Ideas
  • Google Webmaster Tool
  • Site and its Verification
  • Geo Targeting
  • Understanding Search Queries Analysis
  • Site Map, HTML Suggestions, and URL Parameters
  • Google Analytics for SEO
  • Goal Settings in Google Analytics
  • Creating Channels, Dimensions, and Metrics
  • Key Metrics: Source, Medium, Bounce Rate, Segments, Pageviews
  • Creating Reports for Audience and Traffic
  • Multi channel Funnels and Funnel Setting
  • Goals and Conversion
  • Demographic and Behavioural Aspects

What is the Advanced SEO Course Duration?

  • Overall - 2 Months
  • Batch Mode - Daily / Weekend.

 

What is the Advanced SEO Course fees?

  • Our fees are dependent on batches, You can call our executive and they tell you current batch fees.
  •  

Who are the trainers for the Advanced SEO Course?

  • We have experienced trainers team with us, who is having more than 5+ years real time industry experience, other than that they have teaching experience.
  • Our trainers are experts in their field and have thorough domain knowledge and hands-on industry expertise.

 

Do you provide Advanced SEO Course training material to the candidates?

  • Yes, study material will be provided to you in our website, we will give you access to our study material.

 

How to register?

  • There are two ways of getting register for the course, one you can enter Name, Email, Phone and Course and registrar on website.
  • Second, you can simply give us a call our executive will do all the needful for you.
  •  

What are the payment options?

  • Bank Transfer (NEFT)
  • Cheque Payment
  • Google pay, Paytm
  • Western Union Money transfer
  •  

Will I get a demo class?

  • Yes, you can registrar for Free Demo class.

 

What is system configuration required for an online training class?

  • You don’t need any special configuration, have the proper equipment like headphone, internet, regular configured course.

 

What if I have any questions during the class?

  • You can always ask any question during class and the trainer will right away answer your question.
  •  

What if I miss the class?

  • You don’t need to worry we will give you recorded session, and we will let u know the class time for missed class from another batch, you just need to manage time.

 

Will there be interactive classes, Practical classes with real-time exposure?

  • There will be an interactive call, we will take practical classes.

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